奇妙印尼在苏州和南京开展巴厘岛及其他地区推介活动

Jakarta, September 2019 – The Ministry of Tourism is striving to increase the number of Chinese tourists visiting Indonesia through Wonderful Indonesia Bali & Beyond Sales Mission in two cities, Suzhou and Nanjing. The Sales Mission will be held on 10 September 2019 at Suzhou Pan Pacific Hotel and continued on 12 September 2019 at Nanjing Golden Eagle Summit Hotel.

雅加达，2019年9月-

旅游部正在努力通过奇妙印尼在苏州和南京两个城市开展的巴厘岛和其他地区推介活动促进更多中国游客出游印尼。推介会将分别于2019年9月10日和12日在苏州泛太平洋酒店和南京金鹰珠江壹号酒店举行。

China remains to be Indonesia’s biggest market among other countries. This year, we are targeting 2,8 million Chinese visitors as part of MoT goals 20 million tourist. Last year, Indonesia received 15.8 million tourists from all over the world including China market that contributes 14% of tourist arrival. Moreover, the latest data shows that there has been around 1.051.569 Chinese coming to Indonesia from the period of January to June 2019, it increased by + 0,27% compared to the same period last year.

据统计，中国目前仍然是印尼入境游客的最大客源国。今年，旅游部的目标是吸引2000万国际游客，其中计划吸引中国游客280万。2018年，印尼共计接待了1580万来自世界各地的游客，中国游客占到入境游客总量的14%。此外，根据最新印尼移民局数据显示，2019年1月至6月，约有1,051,569名中国游客入境印尼，相较去年同期增长率为0.27%。

In order to achieve the target of welcoming 20 million foreign tourists by 2019, especially from China, Minister of Tourism, Mr. Arief Yahya, has launched top three priority programs. Those programs are: Ordinary Program (Branding, Advertising and Selling). Extra Ordinary Program (Accessibility, Hot deals, and Competing Destination Models), and Super Extra Ordinary Program (Border Tourism, Tourism Hub, and Low-Cost Terminal).

为实现2019年接待2000万外国游客尤其是280万中国游客的目标，旅游部部长Arief Yahya先生推出了三大优先项目。这些项目分别为：常规项目（品牌宣传，广告投放和产品销售）。升级项目（无障碍旅游、热门交易和竞争目的地模式）和终极项目（边境旅游、旅游枢纽和低成本终端）。

To compensate the top three main activities, the ministry of tourism prepares and develops tourist destinations for foreign tourists, namely: ten priority tourism destinations and ten branding destinations. The ten priority tourism destinations is infrastructure development programs in a new destination to welcome tourists in the near future. ten branding destinations is a tourism destination promotion program that is ready to accept foreign tourists.

为了弥补三个项目的不足，旅游部为外国游客准备和开发了新的旅游目的地，即：十个重点旅游目的地和十个品牌旅游目的地。十大重点旅游目的地是计划且目前已经开展并进行基础设施建设，在不久的将来对国际游客开放的新旅游目的地。十大品牌旅游目的地是旅游部进行的目的地推广的计划，现已经对国际游客开放。

10 priority destinations are Lake Toba (North Sumatera), Tanjung Kelayang (Bangka Belitung Islands), Tanjung Lesung (Banten), Thousand Islands (Jakarta), Borobudur (Central Java), Bromo-Tengger-Semeru (East Java), Mandalika (West Nusa Tenggara), Labuan Bajo (East Nusa Tenggara), Wakatobi (South-East Sulawesi), and Morotai (North Maluku). “Similar with Bali which have successfully attracts many visitors, these 10 priority destinations are being prepared to replicate Bali's success and projected to also attract many visitors”, Minister Arief Yahya added.

10个重点推荐的目的地是多巴湖（北苏门答腊），丹戎克拉杨（邦加勿里洞群岛），丹戎勒松（万丹），千岛群岛（雅加达），婆罗浮屠（中爪哇），婆罗摩火山-腾格尔火山- 塞梅鲁火山（东爪哇），曼达丽佳 （西努沙登加拉），下拉布安（东努沙登加拉），瓦卡多比（东南苏拉威西）和摩罗泰岛 （北马鲁古）。部长Arief Yahya补充说：“与巴厘岛成功吸引了许多游客类似，这10个优先目的地正准备复制巴厘岛的成功，并计划可以吸引大量国际游客。”

10 Destination Brands, namely Bandung, Jakarta, Bali, Riau Islands, Joglosemar (Yogyakarta-Solo-Semarang), the Coral Wonders (Wakatobi, Bunaken, Raja Ampat), Medan, Makassar, Lombok, and Banyuwangi. “We believed that those 10 destinations are the most prepared destinations in Indonesia to receive tourists, including Chinese tourists”, said Nia Niscaya, the Deputy Minister of International Marketing.

10个目的地品牌，即万隆、雅加达、巴厘岛、廖内群岛、Joglosemar（日惹-梭罗-三宝垄）、珊瑚奇观（瓦卡多比、布那肯、四王群岛）、万丹、望加锡、龙目岛和外南梦。旅游部国际市场部副部长Nia niscaya女士说：“我们认为，这10个目的地是印尼政府基础设施准备充足，且最具有能力接待国际游客的目的地，其中包括中国游客。”

To strengthen market penetration, especially to China, in addition to ordinary programs there are also extra ordinary and super Extra ordinary programs. Extra Ordinary program is a breakthrough strategy that has been carried out in 2018, which consists of Incentive Accessibility, Hot deals, and Competing Destination Models. The Super Extra Ordinary program, is our breakthrough strategy for more aggressive tourism marketing that involve cooperation with neighbouring countries stakeholders. This program consists of three strategies, namely Border Tourism, Tourism Hub, and Low-Cost Terminal.

为了加强市场渗透，特别是对中国市场来说，除了普通项目，还有升级和高级项目。升级项目是2018年实施的一项突破性战略，包括无障碍旅游、热门交易和竞争的目的地模式。这项升级的项目计划，是旅游部在积极的在旅游营销方面的突破性战略。涉及与邻国旅游从业者的合作的终极项目包括三大战略，即边境旅游、旅游枢纽和低成本终端。

One of the strategies is “Tourism Hub”. Tourism Hub is a strategy that utilizes Singapore’s position as a hub regarding the accessibility (air and sea) and proximity to Indonesia. we hope this program could promotes destinasions as dual destinations between Singapore and Indonesia, especially Batam and Bintan.

其中一个策略是“旅游枢纽”。旅游枢纽是利用新加坡作为无障碍（航班便利）转乘点（空中和海上）链接到与新加坡相邻的印度尼西亚的枢纽地位的战略。旅游部希望这项计划能够促进更多游客通过中转新加坡的方式访问印度尼西亚，特别是印度尼西亚的巴淡岛和民丹岛。

Bali & Beyond Sales Mission is a concrete measure taken by Indonesia's Ministry of Tourism to enhance the integration of government and tourism industry, by doing business to business (B2B) promotional event, to increase product knowledge and introduce Bali & Beyond travel packages including tourism hub promotion program to Chinese market. “Although Bali is still the biggest magnet for Chinese tourists, however, the Ministry will keep promoting 10 Priority Tourism Destination (10 New Bali) and 10 Destination Brands as well as through tourism hub program, which offers its own uniqueness and with more diverse nature and culture to be experienced, explained Vinsensius Jemadu, Director of International Marketing for Great China.

巴厘岛及其他地区的销售任务是印度尼西亚旅游部为促进更多中国游客出游印尼采取的一项具体措施，旨在通过开展企业对企业（B2B）的销售推介会，加强政府和旅游业的整合，以增加中国旅游从业者对印尼产品的认知，并介绍巴厘岛及其他地区的新型旅游产品，包括“旅游枢纽”在中国市场的推广计划。“虽然巴厘岛仍然是中国游客最喜欢的地方，但是，旅游部将通过旅游枢纽项目继续推广10个重点旅游目的地（10个新巴厘岛）和10个品牌目的地，这些新的目的地将利用其自身的独特性和更多元的自然及文化吸引游客，等待更多游客的探索。旅游部国际市场部大中华区总监Vinsensius Jemadu先生解释说。

There will be a strong delegation comprising of 9 travel agents specialized for Joglosemar (Jogjakarta-Solo-Semarang),Bali, Labuan Bajo (East Nusa Tenggara), Batam and Bintan, to promote their special deals. This event will also include media gathering, Indonesia tourism update, seller’s product presentation, cultural performances, and doorprize free tour packages to Wonderful Indonesia.

本次推介会将有一个强大的代表团，由9家专门做Joglosemar（日惹- 梭罗- 三宝垄）、巴厘岛、下拉布安（东努沙登加拉）、巴淡岛和民丹岛的当地旅行社组成，以促进他们的旅游产品交易。本次活动还将包括媒体新闻发布、印尼旅游信息更新、卖家旅游产品展示、文化表演以及精彩印尼免费旅游抽奖活动。

Find out more on Wonderful Indonesia official website at www.indonesia.travel/cn/zh-cn/home !

更多信息，请点击精彩印尼（印尼旅游部）官方网站www.indonesia.travel/cn/zh-cn/home !