• 11月17日 星期日

新加坡:领先的城市健康天堂

在新加坡旅游局(STB)已与全球健身和健康集合商ClassPass进行为期一年的合作,共同推进新加坡的健康产品,增强城市的吸引力作为一个城市的健康目标。

在新加坡旅游局(STB)已与全球健身和健康集合商ClassPass进行为期一年的合作,共同推进新加坡的健康产品,增强城市的吸引力作为一个城市的健康目标。

随着本地和国际对健康产品和服务的兴趣和需求不断增加,新加坡正在寻求为当地人和游客提供方便和创新的健康体验。

ClassPass合作旨在为健康企业提供一个全球平台,与本地和国际受众分享他们的产品,同时提高新加坡的健康意识。

2022 年初,ClassPass 和 STB 将在国内发起一项活动,以鼓励当地人通过 ClassPass 平台参与健康活动。ClassPass 将发起挑战,奖励在 ClassPass 平台上预订各种健康体验的参与者。

ClassPass 和 STB 将开发视频内容,这些内容将在两个组织的社交媒体渠道中展示。第一个系列将重点介绍新加坡不同社区的健康产品,而第二个系列将重点介绍 ClassPass 平台上的创新健康业务。

随着新加坡准备重新开放边境,该合作伙伴关系还将通过吸引国际游客的内容展示新加坡的健康产品。

ClassPass 和 STB 还将合作扩大 ClassPass 的库存,以包括更广泛的健康体验,从补充健康疗法(如传统中医)到与健康相关的景点门票和心理健康服务(如个人辅导和声音治疗)治疗。

Singapore: a leading urban wellness haven

The Singapore Tourism Board (STB) has entered into a one-year partnership with global fitness and wellness aggregator ClassPass to jointly promote Singapore’s wellness offerings and enhance the city’s attractiveness as an urban wellness destination.

With rising interest and demand for wellness products and services both locally and internationally, Singapore is looking to offer accessible and innovative wellness experiences for locals and visitors alike.

The ClassPass partnership aims to provide health businesses with a global platform to share their offerings with local and international audiences, while raising awareness for wellness in Singapore.

In early 2022, ClassPass and STB will launch a domestic campaign to encourage locals to participate in wellness activities through the ClassPass platform. ClassPass will launch challenges that reward participants when they book a variety of wellness experiences on the ClassPass platform.

ClassPass and STB will develop video content that will be featured across the social media channels of both organisations. The first series will highlight wellness offerings within different Singapore neighbourhoods, while a second series will spotlight innovative wellness businesses on the ClassPass platform.

As Singapore prepares to reopen its borders, the partnership will also showcase Singapore’s wellness offerings through engaging content for international visitors.

ClassPass and STB will also work together to expand the inventory on ClassPass to include a broader range of wellness experiences, ranging from complementary health therapies such as Traditional Chinese Medicine, to wellness-related attraction tickets and mental wellness services such as personal coaching and sound healing therapy.

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