巴黎世家成全球最具影响力奢侈品牌；Tiffany在美国开设首家餐厅；钻石珠宝行业有望迎来复苏……
项目动态
01|Fenwick投资翻新纽卡斯尔旗舰店
为庆祝成立140周年，英国连锁百货Fenwick 正向其纽卡斯尔旗舰店投资4000万英镑以在未来五年内用于翻新该店的美容厅和香水及配饰部门。
Edeline Lee、Fred Perry、Paul Smith 和 Rixo等品牌都在为Fenwick设计独家系列以庆祝其成立140周年，其他周年纪念计划包括现场马戏团、与诺森比亚大学的学生合作创作庆祝Fenwick遗产的作品，以及展示Fenwick档案中物品的展览。
01|Fenwick invested in the refurbishment of Newcastle flagship store
To celebrate its 140th anniversary, UK department store Fenwick is investing ￡40 million in its Newcastle flagship store to refurbish its beauty salon and perfume and accessories department over the next 5 years.
Brands such as Edeline Lee, Fred Perry, Paul Smith and Rixo are all creating exclusive collections for Fenwick to celebrate its 140th anniversary, while other anniversary projects include a live circus, collaborating with Northumbria University students, and an exhibition of objects from the Fenwick archive.
02|东京最大街区项目规划出炉
3月23日，东京最大建筑项目“TOKYO CROSS PARK”构想规划出炉，项目体量约110万㎡，是市中心最大的街区项目。
项目由北区、中区、南区三区组成，将建设帝国饭店、礼堂、宴会厅、产业配套设施、健康促进设施以及写字楼、公寓等，建筑整体预计最晚2029年竣工。
02|The largest block project in Tokyo debuted
The largest building project “TOKYO CROSS PARK” was unveiled on 23 March, with a total area of 1.1 million square meters, which is the largest blocks in Tokyo.
The project is divided into 3 districts and they’re the north, the central and the south, and is expected to be completed by 2029. The project includes the Empire Hotel, auditorium, banquet hall, industrial supporting facilities, health promotion facilities, office buildings and apartments.
03|三菱地所参与The Grand Outlet East Jakarta项目
三菱地所与在新加坡房地产开发商传慎控股集团于近日宣布合作，将在印度尼西亚首都雅加达投资70亿日元（约3.7亿人民币），开发建设名品奥特莱斯“The Grand Outlet East Jakarta”。
项目占地约8.8万平方米，建筑面积约4.9万平方米。店铺面积约2.6万平方米，店铺数量约180家，另含充足的停车空间可以停放1000辆汽车和180辆摩托车。据奥莱领秀传媒统计，这将是印尼第一家大型名品奥特莱斯，计划于2022年中开工建设，定于2023年下半年开业。
03|Mitsubishi Jisho participated in The Grand Outlet East Jakarta project
Mitsubishi Land and Singapore real estate developer TUAN SING HOLDINGS LIMITED recently announced a partnership to invest 7 billion yen (about 370 million yuan) in the development and construction of “The Grand Outlet East Jakarta” in Jakarta, Indonesia. The project covers an area of about 88,000 square meters, with a floor area of about 49,000 square meters.
The project covers an area of 26,000 square meters and has 180 stores, including sufficient parking space for 1,000 cars and 180 motorcycles. It will be Indonesia's first luxury Outlets, with construction scheduled to start in mid-2022 and the opening scheduled for H2 of 2023.
04|梅西百货与前Target自营品牌团队深入合作
美国老牌百货公司梅西百货在近期聘请了由前Target公司设计主管创立的品牌代理机构Brand Love Lab，进行自营品牌的开发。
这是梅西百货继聘请曾在Target公司领导许多自营品牌的设计师艾米莉·埃鲁沙-希勒克之后的又一次与前Target自营品牌团队的合作。
04|Macy's has in-depth cooperation with the former Target self-owned brand team
American department store Macy's recently hired Brand Love Lab, a brand agency founded by former Target design executive, to develop its own brand.
This is another collaboration with the former Target proprietary brand team, following the hiring of Emily Erusha-Hilleque, a designer who had led many of Target's self-owned brands.
零售品牌
01|欧莱雅将在商店推出多功能传感器耳机，实现香水个性化
全球最大美妆集团欧莱雅正在与神经科技公司Emotiv开展项目合作。通过在店内设置多功能传感器耳机，从而根据消费者情绪做出精确和个性化的香水选择。该技术将于今年至2023年间在部分Yves Saint Laurent美妆店试行。
01|L’Oréal to introduce multi-sensor headsets in stores for fragrance personalisation
L’Oréal joins forces with neuroscience specialist Emotiv to help customers make accurate and personalized choices around their desired fragrance by analyzing their emotions via multi-sensor headsets in stores.The technology will be piloted in some Yves Saint Laurent beauty shops from this year to 2023.
02|巴黎世家在伦敦开设欧洲最大旗舰店
开云集团旗下品牌巴黎世家日前在伦敦新邦德街开设新店，该门店是巴黎世家在欧洲区域最大的旗舰店，共有三层，发售品牌全系列的产品，包括女装、男装和配饰。
02|Balenciaga opens Europe's largest flagship store in London
Balenciaga, a brand of Kering group, recently opened a new store in New Bond Street, London. The store is Balenciaga's largest flagship store in Europe. It has three floors and sells a full range of products of the brand, including women's clothing, men's clothing and accessories.
03|法国内衣品牌Etam进军美国市场
法国内衣品牌Etam正在加速国际化扩张，于3月28日正式进入美国市场，在纽约、华盛顿、西雅图、旧金山和迈阿密等城市的Nordstrom百货内开设了10家特许经营店。
03|French underwear brand Etam enters the US market
Etam, a French underwear brand, is accelerating its international expansion. It entered the U.S. market on 28 March and opened 10 franchised stores in Nordstrom department stores in New York, Washington, Seattle, San Francisco and Miami.
04|优衣库或与Rick Owens推出联名系列
近日有消息称日本快时尚优衣库或将与Rick Owens推出联名系列，首个系列最快于9月发布，Instagram上也已出现合作系列的专属账号。
Rick Owens由同名设计师于1994年创立，以暗黑前卫的风格著称。截至目前，优衣库和Rick Owens均未对相关消息作出回应。
04|UNIQLO carried out joint brand brand with Rick Owens
Recently, it is reported that Japan fast fashion UNIQLO may launch a joint series with Rick Owens. The first series will be released as soon as September, and the exclusive account of the cooperation series has also appeared on Instagram.
Rick Owens was founded by the designer of the same name in 1994 and is famous for his dark avant-garde style. So far, UNIQLO and Rick Owens have not responded to relevant news.
05|Valentino推出纯文字版广告
意大利奢侈品牌Valentino正在重新审视时尚传播方式，于近日在全球各地精选书店推出仅使用文字的开创性广告“Valentino The Narratives II”，旨在将文学世界重新带入大众视野，为艺术和文化的传播与发展作出贡献。
05|Valentino launches text-only ads
Italian luxury brand Valentino is re examining the fashion communication mode. Recently, Valentino The Narratives II, a groundbreaking advertisement using only words, was launched in selected bookstores around the world, aiming to bring the literary world back into the public's vision and contribute to the dissemination and development of art and culture.
06|奢侈折扣电商THE OUTNET开设男装网站
电商平台THE OUTNET日前推出专门的男装网站，以吸引男性消费人群。该平台创立于2009年，主营过季的奢侈品牌女装产品，以折扣力度大著称。
男装版网站除女装官网上的Alexander McQueen、Sandro外，还新增CANALI、OFFICINE GENERALE等品牌。
06|Luxury discount e-commerce THE OUTNET opens men's wear website
THE OUTNET, an e-commerce platform, recently launched a special men's wear website to attract male consumers. Founded in 2009, the platform is mainly engaged in off-season luxury brand women's clothing products and is famous for its large discount.
In addition to Alexander McQueen and Sandro on the women's official website, the men's website also adds CANALI, OFFICINE GENERALE and other brands.
07|Tiffany在美国开设首家餐厅
据时尚商业快讯，Tiffany位于美国加州南海岸的旗舰店于近日完成翻新，重新开业，除面积扩大了两倍外，取代以往的“Blue Box Cafe”，店内开设了品牌首家餐厅，是该品牌与Petrossian合作的联名餐厅，将在Tiffany店内驻留两年。
Petrossian是一家以鱼子酱为主的餐厅，由Melkoum和Mouchegh Petrossian兄弟于1920年在巴黎创立。
07|Tiffany opens its first restaurant in the United States
According to the FashionNetwork news, Tiffany's flagship store on the south coast of California has recently completed renovation and reopened. In addition to doubling its area, it has replaced the previous "blue box cafe".
It has opened the first restaurant of the brand.It is a joint dining hall of the brand and Petrossian, and will stay in Tiffany's store for two years.
Petrossian is a caviar based restaurant founded in Paris in 1920 by the brothers Melkoum and Mouchegh Petrossian.
08|Shake Shack在中国香港开设第七家门店
3月24日，美国汉堡包连锁店Shake Shack宣布5月份在香港开设第七家分店。新店位于香港东涌的城门出口处，拥有3921平方英尺的空间，129个室内外座椅。
08|Shake Shack to open its seventh location in Hong Kong of China
On 24 March, U.S. burger chain Shake Shack nnounced the opening of its seventh branch in Hong Kong in May.
Located at Citygate Outlet in Tung Chung, Hong Kong, the new location will boast 3,921 square feet space with 129 indoor and outdoor seating.
行业资讯
01|钻石珠宝行业有望迎来复苏
贝恩公司日前发布年度“全球钻石行业”报告，预计钻石珠宝行业将从疫情低迷中迎来复苏。该报告显示，2021年钻石开采部门的收入同比增长62%，钻石珠宝零售收入增长29%，均高于疫情前的水平，相比2019年分别增长13%和11%，并预计今年上半年市场对钻石首饰和原钻的需求将持续增长。
01|Diamond jewelry industry is expected to usher in a recovery
Bain & Company recently released its annual "Global Diamond Industry" report, predicting that the diamond jewelry industry will usher in a recovery from the epidemic downturn.
Revenue from the diamond mining sector grew 62% y-o-y in 2021, while retail revenue from diamond jewelry grew 29%, both higher than pre-epidemic levels, and 13% and 11%, respectively, compared to 2019, according to the report. The report expects the demand for diamond jewelry and rough diamonds will continue in H1 of 2022.
02|中国有望成为欧莱雅集团全球第一大市场
欧莱雅集团北亚总裁及欧莱雅中国首席执行官费博瑞近日表示，作为集团北亚区总部、全球六大研发枢纽之一以及全球三大美妆科技中心之一，中国已经成为欧莱雅集团核心战略市场，业绩连续两年增长超20%，有望成为集团全球第一大市场。
02|China is expected to become L'Oreal's largest market
Borui, L'Oreal group North Asia President and L'Oreal China CEO, said recently that as the group headquarters in north Asia, one of the six largest R&D center and one of the world's three largest beauty makeup technology center, China has become the core strategic market, where L'Oreal group’s revenue grow by more than 20% for two consecutive years growth. China is expected to become L'Oreal’s largest market in the world.
03|实体秀令巴黎时装周关注度大幅提升
据Lauchmetrics发布的数据，随着实体时装秀的回归，2022秋季时装周期间，巴黎时装周在线平台的访客人数增加90%至46.5万人，页面浏览量增长72%至140万，媒体影响价值跃升97%至2.6亿美元。Lauchmetrics还发现，社交媒体渠道的影响价值正在增加，这反映了KOL和名人的重要性。
03|Physical show to Paris Fashion Week drew huge attention
With the return of physical shows, Paris Fashion Week's online platform saw a 90% increase in visitors to 465,000, a 72% increase in page views to 1.4 million and a 97% jump in media impact value to $260 million during 2022 Autumn Fashion Week, according to Lauchmetrics. Lauchmetrics also found that the value of social media channels is increasing, which reflects the importance of KOLs and celebrities.
04|Lululemo2021年营收达63亿美元
3月30日，Lululemon发布了2021财年全年及第四季度业绩报告，公司在2021全年净营收增长42%至63亿美元，已提前实现了2023年目标，在截至1月30日的第四季度，公司净营收同比增长23%，达21亿美元，各产品线、销售渠道及区域均持续保持强劲势头。公司预计，2022财年的净营收将达74.9亿至76.15亿美元区间。
04|Lululemo generated $6.3 billion in revenue in 2021
On 30 March, Lululemon reported full-year and Q4 earnings for fiscal 2021. The company reported that net revenue for 2021 rose 42% to $6.3 billion, ahead of schedule and meeting the 2023 target.
Net revenue increased 23% y-o-y to $2.1 billion, with continued strength across product lines, sales channels and regions. The company expects fiscal 2022 net revenue to be in the range of $7.49 billion to $7.615 billion.
05|伦敦牛津街发起第二届可持续发展意识活动
伦敦牛津街发起第二届Beyond Now可持续发展意识活动，演员、活动家Amy Jackson 将担任活动的主要组织成员。本届Beyond Now举办时间以可持续发展为重点的互动体验、活动与论坛。在此期间，Selfridges、John Lewis、Nike、Asics等主要零售商也会介绍最新的可持续产品与回收、转售、租赁等补充服务。
05|Second Beyond Now sustainability awareness campaign in Oxford Street, London launched
Actress and activist Amy Jackson will lead the launch of the second Beyond Now sustainability awareness campaign in Oxford Street, London. Beyond Now will host interactive experiences, events and forums focused on sustainable development.
During this period, major retailers such as Selfridges, John Lewis, Nike and Asics will also introduce the latest sustainable products and complementary services such as recycling, resale and leasing.
06|巴黎世家成全球最具影响力的奢侈品牌
《时代杂志》发布最新一份全球100家最具影响力公司名单，除亚马逊、Netflix、苹果、迪士尼和Meta等各领域的领头羊外，Balenciaga巴黎世家是唯一入选的奢侈品牌，主要受益于该品牌在创意总监Demna Gvasalia带领下作出的各种大胆革新，更成为Facebook母公司改名Meta后公开提及的首个奢侈品牌。
06|Balenciaga has become the most influential luxury brand in the world
Balenciaga is the only luxury brand to be included in Time magazine's latest list of the world's 100 most influential companies, with Amazon, Netflix, Apple, Disney and Meta leading in each field.
Thanks to the brand's bold innovations under the leadership of creative director Demna Gvasalia. It became the first luxury brand publicly mentioned by Facebook's parent company under the new name of Meta.
07|Swatch x Omega联名手表成StockX平台史上最畅销手表
据StockX公布的最新数据，Swatch x Omega MoonSwatch联名腕表成为史上最畅销的手表，在不到一周的时间里该系列的交易量接近2000次，平均交易价格为900美元，比零售价高250%，实际成交价在816美元至1040美元之间不等，搜索量赶超Yeezy 350、Jordan 11和Supreme等热门品牌产品。
07|Swatch X Omega co-branded watch became the best-selling watch on StockX
The Swatch X Omega MoonSwatch co-branded watch has become the best-selling watch in history, with nearly 2,000 transactions in less than a week and an average transaction price of $900, 250% higher than the retail price, according to the latest figures released by StockX. Actual sales prices ranged from $816 to $1,040, outpacing searches for popular brands such as The Yeezy 350, Jordan 11 and Supreme.
08|开云集团与善待动物组织Peta探讨人造皮草发展前景
法国人造皮草制造商Ecopel近日组织了一场会议，邀请Gucci母公司开云集团、善待动物组织Peta和法国时装学校Chardon-Savard Institute共同探讨人造皮草的前景和挑战，引发广泛关注。在此之前，开云集团旗下所有品牌已决定从2022年秋季系列开始不再使用动物皮草。
08|Kering and Peta are discussing the future of faux fur
A conference organized by Ecopel, a French faux fur manufacturer, brought together Gucci’s parent company Kering, Peta and French fashion school Chardon-Savard Institute to discuss the future and challenges of faux fur. The move follows a decision to eliminate animal fur from all Kering brands starting with the fall 2022 collection.
投融资
01|欧舒丹斥资逾500万欧元收购澳洲护肤品牌多数股权
欧舒丹集团日前宣布已收购澳大利亚护肤品牌Grown Alchemist的49.24%股权，代价为503万欧元约合人民币3525万元。交易完成后，Grown Alchemist将成为欧舒丹集团非全资附属公司，创办人Keston Muijs及Jeremy Muijs等间接持有Grown Alchemist的余下35%股权。
01|L'OCCITANE spent more than 5 million euros to acquire a majority stake in Australian skin care brands
L'OCCITANE group recently announced that it has acquired 49.24% equity of Australian skin care brand Grow Alchemist at a price of 5.03 million euros, about 35.25 million yuan. After the completion of the transaction, Growth Alchemist will become a non wholly-owned subsidiary of L'OCCITANE. The founders Keston Muijs and Jeremy Muijs indirectly hold the remaining 35% equity of Growth Alchemist.
02|维密1800万美元收购Frankies Bikinis少数股权
美国内衣品牌Victoria’s Secret 3月25日宣布以1800万美元收购奢侈泳装品牌Frankies Bikinis的少数股权。Frankies Bikinis于10年前创立，主打沙滩服装，产品范围已扩展到成衣与美容。
有分析指出，维密在一年前重启了于2016年关闭的泳装线，此举或有助于品牌更好地扩展泳装业务。
02|Victoria's Secret acquired a minority stake in Frankies Bikinis for US $18 million
American underwear brand Victoria's Secret announced on 25 March that it would buy a minority stake in luxury swimsuit brand Frankies Bikinis for $18 million. Frankies Bikinis was founded 10 years ago, focusing on beach clothes. The product range has been extended to ready-made clothes and beauty.
Some analysts pointed out that Victoria's Secret restarted the swimsuit line closed in 2016 a year ago, which may help the brand better expand the swimsuit business.
03|法国可持续运动品牌Circle Sportswear获250万欧元融资
法国可持续运动品牌Circle Sportswear日前宣布完成250万欧元融资，本轮投资者包括AA & Sons、法国国家投资银行Bpifrance以及其他个人投资者，所得资金将用于人才扩充、拓展新市场以及面料研发等。Circle Sportswear 成立于2019年，主打瑜伽、跑步、攀岩以及网球等运动服装。
03|French sustainable sports brand Circle Sportswear received 2.5 million euros in financing
Circle Sportswear recently announced the completion of a financing of 2.5 million euros. This round of investors include AA & Sons, Bpifrance, a French national investment bank, and other individual investors.
The funds will be used for talent expansion, new market expansion and fabric research and development. Circle Sportswear was founded in 2019 and focuses on sportswear such as yoga, running, rock climbing and tennis.
来源：中购联
编辑：史鑫怡
评论