新加坡全新目的地 | 福南摇身变未来综合体

2019 年 6 月 28 日，历时三年改造的福南数码生活广场重新开业。由新加坡凯德集团重建开发的福南综合体采用全新实验性理念，被改造为使用率极高的市民生活中心，功能囊括零售、娱乐、休闲、健康、餐饮、办公、共享办公空间及共享生活空间，堪称

新零售和综合体开发的典范之作。

June 28, 2019 – Representing a new era in retail and mixed-use design, the redevelopment of CapitaLand's Funan Digita Life Mall, has been designed as a civic hub where life is experienced efficiently and thoughtfully thanks to this experiential concept that includes retail, entertainment, leisure, wellness, dining, offices, co-working and co-living environments.

项目业主凯德集团对伍兹贝格香港工作室的设计师团队寄予厚望，期待伍兹贝格能为这个零售项目带去新生。随着电子商务的发展，实体商店的经营模式日渐式微，因此，伍兹贝格在本次改造中肩负重任，鼓励新生代科技公司更多地参与到线下零售活动中。

Project Owners CapitaLand were keen for their designers, Woods Bagot's Hong Kong studio, to deliver a new era for retail. With the rise of online shopping and the decline of brick-and-mortar retail stores, the team was tasked with maximizing engagement for a new tech-savvy generation.

在项目初期阶段，团队的重点围绕着打造一个满足未来零售模式的目的地，使改造后的综合体能够源源不断地吸引顾客前来探索。经初步研究和分析，伍兹贝格建议对福南进行彻底改造，利用其地理优势，最大限度地发挥场地潜力，打造一个多功能融合的综合体项目。

Early project workshops centered around the future of retail and meeting the requirement to create a destination that encourages discovery and entices people to consistently come back. After their initial discovery and analysis, Woods Bagot recommended the complete redevelopment of the site to create Funan, an integrated mixed-use developmentthat maximizes the site's potential and takes advantage of its prime location.

以“生命之树”为中心及“树枝”遮蔽下的多功能休闲空间

Multi-functional space centered around "The Tree of Life"

“生命之树”位于福南的核心位置，也是该项目设计理念的重要体现，以其为中心，伍兹贝格团队设计出了高效的零售环境。这座六层的钢木结构约 25 米高，可以作为各大品牌的产品展示区，也可以为创业者、设计工作室提供教学和研讨场所。

The project's design concept is manifested inThe Tree of Life – the center piece at the heart of Funan, around which Woods Bagot has created an efficient retail offering. This 25-metre, six-story wood and steel structure provides spaces for brands to showcase their products and crafts, and for entrepreneurs and design ateliers to conduct classes and workshops.

“生命之树”是一片创意的乐土，我们可以称之为“热情集结地”，“树枝”遮蔽下的空间可以作为科技、健身、餐饮、手工、购物和游戏等功能空间，成为人们游玩享乐的目的地。

The Tree of Life is a habitat for creativity. Referred to as "passion clusters", the Tree's branches offer environments for technology, fitness, dining, craft, shopping and play areas that are destinations for expression.

商场内自行车道实现联通整座城市的愿景

Inside pedestrians are designed to connect key city landmarks

凯德业主同时希望福南可以联通整座城市。为此，伍兹贝格团队设计了可全天候自由出入的行人和自行车道，并设有灵活的通风系统。同时，福南新商场还连接着城市的步行和骑行旅游路线，从福南出发，游客可以快速到达新加坡各著名地标。

With the mandate that Funan connect to the city, it has been designed to be flexibly ventilated and accessible by pedestrians and bicycles 24 hours a day. The building links to tourist routes in the city – on foot and bicycle – as well as key landmarks in Singapore.

户外绿色阶梯与城市屋顶花园鼓励人们享受自然，享受健康

Outdoor green stairs and urban garden encourage people to enjoy nature and promote wellness

商场 4 层是连接层，“生命之树”鼓励人们四处走动，尽情享受餐饮、剧院、康体、办公、共享办公空间、共享生活空间以及户外空间。绿色阶梯从连接层一直延伸至商场7层，鼓励人们可以更多地运动。

On the Connector Floor – Level Four – The Tree of Life encourages circulation to enjoy dining, theatre, wellness, offices, co-working, co-living and outdoor space.

7 层拥有新加坡中央商务区面积最大的城市屋顶花园，面积约 5,000 平方英尺。顶层还设有一片面积为 18,000 平方英尺的美食天地，一个室内五人制足球场以及室外休闲区域。除此之外，塔楼部分的办公楼层设有外部楼梯，在此工作的人可以方便地进入到绿地等自然空间，享受健康地生活方式。

Green stairs, which nurture exercise andmovement, lead from the Connector Floor to Level 7, which is home a 5,000 square foot rooftop urban garden, the largest in Singapore's CBD. There is also a 18,000 square foot food garden, a futsal court and outdoor leisure space. Additionally, the office blocks on the upper levels have external stairs that provide easy accessibility to green spaces and promote wellness.

lyf 满足千禧一代的共享生活模式

Co-living component operated by lyf to fulfuill millennials needs for connecting

福南的共享生活空间由凯德集团的全资子公司雅诗阁（Ascott）旗下的新品牌 lyf 负责运营。lyf 是面向热爱社交、喜欢社区协作的千禧一代推出的品牌，管理著福南 9 层的 279 间公寓，总面积高达 121,000 平方英尺。

Funan's co-living component is operated by lyf, a new brand from Ascott, CapitaLand's wholly-owned serviced residence owner-operators. lyf provides 279 units spanning 121,000 square feet on nine storeys. lyf was developed for millennials who favor connecting and collaborating within communities.

伍兹贝格董事 Stephen Jones 分享道，自 2015 年福南重建项目开工以来，伍兹贝格参与了方案开发、愿景规划、整体设计、建筑设计和室内设计等全方位工作。

Woods Bagot Director Stephen Jones shared that the firm's involvement in the development of Funan, which began in 2015, spanned discovery and visioning, master planning, architecture and interior design.

此次项目为我们提供了一个很好的机会，可以带领一支国际创意团队为客户呈现高度整合、层次丰富的作品，我们相信这新加坡福南项目将标志着零售新时代的到来。

The opportunity allowed us to oversee an international team of creatives to deliver a highly-integrated, richly-layered project that we believe marks a new era in retail.

请继续关注我们的下一期系列文章，为你解密这一重新定义“零售”、“社区”与“综合体”的典范之作，焦点将介绍“生命之树”概念下展现的创意与热情。

After its three-year redevelopment, the new Funan is embedded with a great ambition to redefine new mixed-use and build communities.

Stay tuned. We will share more update of Funan and explain how does the "Tree of Life" represent a habitat for creativity.

项目信息

项目名称: 福南

地点: 新加坡

业主: 凯德集团

开业日期: 2019 年 6 月 28 日（商业零售）

面积: 82,500 平方米，包括三个主要部分:

六层商业零售中心; 两幢六层办公楼; 和一个九层楼的共同生活服务公寓

服务范围: 总体规划，建筑设计和室内设计

Project Details