（中英双语）亚太地区酒店预定恢复势头强劲

随着亚太地区国家积极取消旅行限制，Amadeus的商业智能数据显示2022年剩余时间的强劲复苏指标，以及展望2023年旅游业，旅行者信心不断增强的证据。

As countries in Asia-Pacific actively lift travel restrictions, Amadeus’ business intelligence data is showing strong recovery indicators for the remainder of 2022, and evidence of growing traveller confidence as the sector looks towards 2023.

Amadeus的Demand360数据显示，2022年7月至9月，亚太地区酒店入住率平均达到近60%，而2019年同期为63%。

From July to September 2022, Asia-Pacific hotel occupancy reached an average of nearly 60% compared to 63% of the same period in 2019, according to Amadeus’ Demand360 data.

2022年9月，新加坡酒店的平均入住率为75%，与2019年同期相比，平均每日入住率增长13%，每间可用客房收入（RevPAR）增长10%，而2022年10月的预订量超过了疫情前的水平，比三年前增长了2%。

For September 2022, hotels in Singapore saw an occupancy average of 75% with a 13% growth in average daily rate and 10% increase in revenue per available room (RevPAR) compared with the same timeframe in 2019, while October 2022 bookings are outpacing pre-pandemic levels – a 2% increase from three years ago.

预订提前期的稳定反映了入住率的回升。2022年目前的状况几乎与2019年的预订行为相匹配，全球0–7天窗口的预订量占64%，而2019年这一时间段的预订量为60%——这意味着随着人们在全球范围内做出更长期的规划，旅行者的信心将增加。

Mirroring the recovery of occupancy rates is the stabilisation of booking lead times. 2022 now virtually matches the booking behaviours seen in 2019 with 64% of global bookings made in the 0–7-day window versus 60% of bookings made in this timeframe in 2019 – this implies increasing traveller confidence as people make longer term commitments globally.

澳大利亚和新西兰报告了2022年第四季度强劲的会议季数据。从休闲到团体旅行，随着2022年会议行业的反弹，该地区的团体入住率一直保持在疫情前水平的2-3%之间。展望未来，Amadeus数据显示，亚太地区团体预订量也开始更加自信地持续到明年，2023年上半年已有180万人预订。

Moving from leisure to group travel, group occupancies in the region have consistently been between 2-3% of pre-pandemic levels as the conference sector rebounds in 2022. Australia and New Zealand are reporting strong conference season numbers for 4Q2022. Looking ahead, Amadeus data shows that Asia-Pacific group bookings are now also starting to extend more confidently into next year, with 1.8 million bookings already made for 1H2023.

在今年，另一个稳步复苏的细分市场是商务旅行，2022年将差距缩小至2019年的水平，与2022年1月相比，9月份所有主要全球分销系统（GDS）的亚太地区酒店预订量增长了三倍。今年年初，酒店预订量落后于2019年的77%，但这一差距在过去几个月逐渐缩小，9月份GDS预订量比2019年的水平落后17%。

Another segment seeing steady recovery as the year continues is business travel, with 2022 closing the gap to 2019 levels and Asia-Pacific hotel bookings across all major global distribution systems (GDS) tripling in September compared to January 2022. At the start of this year, hotel booking volumes fell behind 2019 performance by 77%, but this gap has progressively closed over the months, with GDS bookings in September finishing 17% behind 2019 levels.

Amadeus对全球旅行社进行的一项新调查显示，55%的亚太地区旅行社表示，他们现在比2019年更多地使用GDS平台，这是所有地区中的最高比例。

This is supported by a new Amadeus survey of global travel agents, in which 55% of agents from Asia-Pacific say they are using GDS platforms more now than in 2019, the highest percentage out of all regions.

Maria Taylor，Amadeus亚太区商务、酒店主管，说：“随着各国开始放松限制，未来几个月对旅游的需求将继续增加。酒店经营者和目的地营销人员必须具备准确、前瞻性的数据洞察力，以使他们能够最大限度地提高收入战略，自信地为更大的群体制定计划，并考虑其分销组合，以提供各种促销和住宿。有了这种洞察力，他们还可以更了解谁在旅行，从而提供真正与众不同的体验。”

Maria Taylor, head of commercial, hospitality, Asia-Pacific, Amadeus, said: “As countries start to ease restrictions, demand for travel looks set to continue to build in the forthcoming months. It is essential that hoteliers and destination marketers have accurate, forward-looking data insights to enable them to maximise their revenue strategies, confidently plan for larger groups, and consider their distribution mix to offer a wide variety of promotions and accommodations.“With this insight, they can also understand more about who is travelling, enabling them to deliver a truly differentiated experience.”

来源：TTG Asia

译文：国家旅业网