【解码贵州·读懂中国】Guitars Echoing Through Guizhou to the World | 小吉他的“世界之旅”

Zheng'an County, located in northeastern Guizhou Province, used to be an impoverished county with barely any industries before 2013.

贵州省遵义市正安县，过去曾是深度贫困县，2013年前几乎是“零工业”的状态。

In 2020, Zheng'an was lifted out of poverty. Today, it is renowned as "the town of guitar in China" as one of every seven guitars all over the world is manufactured in Zheng'an.

2020年，正安脱贫“摘帽”。如今，这里有着响当当的名字：中国吉他制造之乡。世界上每生产7把吉他，就有1把是正安造的。

In 2012, the State Council issued a document to support Guizhou in strengthening industrialization and actively undertaking industrial transfer from the more developed regions in the east.

2012年，国家提出支持贵州走新型工业化道路，积极承接东部地区产业转移。

Zheng'an seized the opportunity and tried to draw the migrant laborers who had started their businesses in other cities back to Zheng'an through investment promotion and support policies, so as to help the county alleviate poverty and become prosperous.

如此大力度的帮扶之下，正安牢抓机遇，开始通过招商引资和扶持政策，寻找在外创业老乡回正安打拼，带领当地脱贫致富。

"It's time to go home." Receiving the invitation in 2013, Zheng Chuanjiu and his brother moved their guitar production line from Guangzhou back to Zheng'an.

“回乡的时机到了。”2013年，收到邀请的郑传玖兄弟把吉他生产线从广州迁回了正安。

18 years of hard work in Guangzhou didn't efface their dream to make contributions to their hometown. Back home, they founded Zunyi Shenqu Musical Instrument Manufacturing Co., Ltd. the first guitar manufacturing enterprise in Guizhou.

这对兄弟在广州打拼了18年，建设家乡的梦想却从没淡过，他们在正安建起了贵州第一家吉他制造企业——遵义神曲。

In the following decade, the business environment in Zheng'an kept being optimized. The local government established the International Guitar Industrial Park and guitar-related enterprises have since mushroomed.

此后的10年间，正安的营商环境不断优化，建起了正安吉他产业园，吉他及相关配套企业雨后春笋般冒出。

Right now, Zheng'an International Guitar Industrial Park has become the world's largest guitar manufacturing base with 111 enterprises in operation, creating nearly 100,000 jobs for local people. Therefore, more and more people choose to stay home to make a living.

如今，正安吉他产业园成了世界最大的吉他制造基地，已有111家企业入驻，辐射带动就业、创业近10万人，越来越多的当地人在家乡安居乐业。

Besides, Zheng'an has acquired 268 core patents concerning guitars and established 56 self-owned brands. In the park, a closed and stable guitar industrial chain integrating the upstream and downstream enterprises and covering production, packaging, logistics, sales and training has basically taken shape.

目前，正安吉他拥有核心专利268项、自主品牌56个。吉他产业园里，从生产、包装、物流、销售到培训，上下游产业集中布局，一条闭合、稳定的吉他产业链基本成形。

In May 2022, Zunyi Shenqu will begin to produce strings and saddles, which marks the full coverage of the production of guitar parts in Zheng'an. And the rise of the guitar industry also gives impetus to the development of local culture and tourism industries.

2022年5月起，郑传玖的遵义神曲将开始生产琴弦、琴枕，制造这两样配件也标志着正安掌握了吉他全部件的生产技术。而吉他文化、吉他旅游也逐渐兴起。

From manufacturing to creating, Zheng'an guitar enterprises are constantly seeking to improve the quality of their goods and striving for the long-term development of the brands.

从制造到创造，正安的吉他企业也不断提升品质，探索着品牌的长远发展之路。

In January 2020, the NAMM show, a world-class musical product exhibition, was held in the United States. Zunyi Shenqu's original brand Saers made its debut and received favorable reviews from classical guitar lovers across the globe.

2020年1月，具有世界级影响力的音乐产品展览会NAMM SHOW在美国举办，遵义神曲的原创品牌“萨尔斯（Saers）吉他”首次亮相，赢得了来自全球古典吉他爱好者的一致好评。

On November 18, 2021, the first direct China-Europe freight train linking Guizhou and Russia witnessed these Chinese guitars making their way to the other parts of the world.

2021年11月18日，正安吉他随着首发的中欧班列走出国门、销往世界，中国吉他开始与世界各地的爱好者碰撞出火花。

In 2021, Zheng'an produced and sold 6 million guitars with an output value of 6 billion yuan, accounting for one-fifth of the domestic market share. The products are exported to more than 30 countries and regions such as Russia, Brazil and Singapore.

2021年，正安吉他产销600万把、产值60亿元，销额占全国的五分之一，产品远销俄罗斯、巴西、新加坡等30多个国家和地区。

Listen, from Zheng'an International Guitar Industrial Park rings the melody from China to the world.

正安吉他产业园——全球最大的吉他生产基地，属于中国的弦外之音正从这里飘向世界。

Planning: Wang Luyao, Tian Minjia

Reporter: Peng Jin, Deng Gang, Yang Shaohui

Editor: Wang Ziyi

Senior Editor: Tian Minjia