• 12月23日 星期一

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

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作者:NicolasLeeFreud

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

图片源自 BBC

当你还幻想着自己是“钢铁侠”的时候,法国已经有人把它“做”出来了。

人类终于能像钢铁侠一样在空中飞行了,但现实的“钢铁侠”并不是美国的亿万富翁,而是法国的发明家 Franky Zapata(弗兰克 · 萨帕塔)。

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

图片源自 BBC

据 BBC 报道,在北京时间 8 月 4 日,40岁的萨帕塔通过空气喷射装置 Flyboard Air ,以每小时 106 英里 (每小时 170 公里)的速度成功穿越了 35.4 公里的英吉利海峡,耗时 22 分钟,创造了人类第一次通过喷射器飞行穿越海峡的记录。

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

图片源自 BBC

Flyboard Air 的本体重约 20 公斤,由 5 个涡轮发动机组成,每个发动机能产生约 250 匹马力,负责实现推进和水平平衡。整套设备则是由飞行器本体,遥控器和燃料背包组成,其中燃料背包内装载的是 Jet AI 航空燃料。

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

图片源自 BBC

作为一个喷气式平台,Flyboard Air 的最高飞行高度达到 3000 米,如果换算成 600 米高的广州塔,Flyboard Air 的最高飞行高度能达到 5 座 广州塔之高。

玩过《红色警戒》的小伙伴都知道,这次的 Flyboard Air 和红色警戒里面的“火箭飞行兵”有几分相像,只不过是把火箭背包换成了现在的 Flyboard Air 。

作者点评:我觉得未来如果 Flyboard Air 的制造成本能降下来,这台设备真的可以普及到警用甚至军用。你试想一下,未来的警察会像“火箭飞行兵”那样来抓罪犯,想想都觉得刺激。

经常出差的朋友注意了,国泰航空最近更新部分隐私政策,今后乘客在机舱内的影像都会被记录下来。法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

图片源自推特

去年 10 月,国泰航空被曝 940 万名旅客个人资料遭外泄的事件,但最近他们似乎没有因为这起丑闻而加强对个人隐私的保护,而是更加频密地修改部分隐私政策。

国泰航空(Cathay Pacific)近日更新部分隐私政策,将收集数据的种类变得更多元化,包括机上娱乐系统的喜好、乘客在机舱内的影像,甚至你购买过的免税商品等等。

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

图片源自推特

国泰航空执行长 Rupert Hogg 接受《彭博社》采访时曾说,为优化飞行乘客体验,内部分析将增加包括乘客的餐饮喜好、酒店会员计划、座位选择等资料,追踪收集 23 种类型的乘客行为。

也就是说,国泰航空现在能清清楚楚知道乘客在飞机上看过什么电影、点过哪一道主菜、吃的东西有没有吃完、在机场里面停留多长时间、喜欢去哪间商店买免税品,甚至是你看哪一部电影会打酣睡,这些资料已经慢慢建构成航空业中超级详尽的乘客资料库。

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

图片源自推特

美国航空、达美航空、联合航空、新加坡航空之前都被曝在飞机上的新款座椅中装有摄像头和麦克风,当然这四家公司在之后都坦承了此事,并说明没有主动开启镜头和麦克风功能,安装目的是为了未来“潜在的功能”考量,例如提供座位对座位的视频会议等。

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

图片源自推特

国泰航空一再强调,机上娱乐系统并没有安装任何摄像头、麦克风,现在没有将来也不会安装。

作者点评:在现今越来越高级的商业化时代,利用大数据进行深度营销看来是每间企业必备的业务拓展武器。有时候我会想,平时网上在首页给我推荐的这些东西,究竟是我真正想要的,还是你们“强迫”我想要的?

本文章部分提及的新闻源来自:爱范儿、数位时代

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English version :

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

Photo by BBC

When you still imagine that you are "Iron Man", someone in France has already "done" it.

Humans can finally fly in the air like Iron Man, but the real Iron Man is not the American billionaire, but the French inventor Franky Zapata.

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

Photo by BBC

Zapata, 40, successfully crossed the 35.4-kilometer English Channel at 106 miles per hour (170 kilometers per hour) through an air-jet device, Flyboard Air, on Aug. 4, Beijing time, the BBC reported. It took 22 minutes to set a record for the first time humans flew across the strait through a jet.

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

Photo by BBC

Weighing about 20 kg, the Flyboard Air consists of five turbine engines, each generating about 250 horsepower and responsible for propulsion and water balance. The complete equipment is composed of the aircraft body, the remote control and the fuel backpack, in which the fuel backpack is loaded with Jet AI aviation fuel.

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

Photo by BBC

As a jet platform, the Flyboard Air has a maximum flight altitude of 3000 meters. If converted into a 600-meter-high Guangzhou tower, the Flyboard Air can reach a maximum flight altitude of five Guangzhou towers.

Players of "Red Alert" know that the Flyboard Air is somewhat similar to the "Rocket Air Force" in the Red Alert, except that the rocket backpack was replaced by the current Flyboard Air.

Author's comment: I think if the manufacturing cost of Flyboard Air can be reduced in the future, this device can really be popularized to police or even military use. You think about it, the future police will be like a "rocket pilot" to catch criminals, think about it is exciting.

Frequent business travelers have noticed that Cathay Pacific has recently updated some of its privacy policies, and images of passengers in the cabin will be recorded in the future. 法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

Photo by Twitter

In October last year, Cathay Pacific was exposed to the leakage of personal data of 9.4 million passengers, but recently they did not seem to strengthen the protection of personal privacy because of this scandal, but revised some privacy policies more frequently.

Cathay Pacific recently updated some of its privacy policies to diversify the types of data it collects, including preferences for in-flight entertainment systems, images of passengers in the cabin and even duty-free goods you have purchased.

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

Photo by Twitter

In an interview with Bloomberg News, Cathay Pacific CEO Rupert Hogg said that in order to optimize the flight passenger experience, internal analysis would increase information including passengers'food preferences, hotel membership plans, seat selection and so on. Track and collect 23 types of passenger behavior.

In other words, Cathay Pacific can now clearly know what movies passengers have seen on the plane, which main course they have ordered, whether they have finished eating, how long they stay at the airport, and which store they like to go to to buy duty-free goods. Even which movie you watch will sleep soundly. These materials have slowly constructed a super-detailed passenger database in the aviation industry.

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

Photo by Twitter

American Airlines, Delta Air Lines, United Airlines, and Singapore Airlines were all exposed to cameras and microphones in the new seats on the aircraft. Of course, all four companies later admitted the matter and stated that they did not actively turn on the lens and microphone. The purpose of the installation is for future "potential features" considerations, such as providing seat-to-seat video conferencing.

法国“钢铁侠”完成横跨英吉利海峡 国泰航空大数据分析乘客喜好

Photo by Twitter

Cathay Pacific has repeatedly stressed that the in-flight entertainment system does not have any cameras or microphones installed, and it will not be installed in the future.

Author's comment: in today's more and more advanced commercial era, the use of big data in-depth marketing seems to be an essential business development weapon for every enterprise. Sometimes I think, usually on the home page to recommend these things to me, is what I really want, or you "force" what I want?

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Author's signature: Nicolas Lee

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