INSEAD重新启用中文原名，支持中国市场增长

2017年9月26日：INSEAD宣布重新启用其中文原名——欧洲工商管理学院（European Institute of Business Administration）。这个名称将支持学院在大中华地区以及亚洲其他主要战略市场的市场扩展和业务增长。“欧洲工商管理学院”集中概括了INSEAD “发源欧洲，面向全球”的独特精髓。INSEAD院长兼经济学教授伊利安 米霍夫（Ilian Mihov）指出：“我们在拓展业务提高全球覆盖率的当儿，很重要的一点是我们的品牌体现我院的独特传承。作为全球唯一在世界三大洲开设校区，并且拥有长达半个多世纪的传统欧洲文化的商学院，我们希望在为学院成功转型至全球性商学院而喝彩的同时，能够传承我们的历史。重新启用学院的中文原名是对我们所取得的成绩和过往历史的致敬。”INSEAD在大中华区稳步发展，其中，高管培训项目发展强劲，攻读MBA和EMBA项目的中国学生人数大幅上升，学院与大中华区的校友的联系也得到了加强和巩固。2007年， INSEAD MBA项目只有2.6%的学生来自于中国，而10年之后的2017年，这个数字已经增长到了9.4%，中国因此成为了攻读INSEAD MBA项目人数第二多的国家。2016年，INSEAD庆祝与与清华大学经济管理学院（清华SEM）合作十周年并且续约的清华—INSEAD EMBA（TIEMBA）项目，进一步深化两校合作关系，从而继续推进学院在中国的发展。2006年成立的TIEMBA项目在全球排名中的优秀表现高度体现了学院教授和校友所取得的成就，以及两校合作的成功。INSEAD大中华区校友在区域内的影响力不断增加。仅在中国大陆和香港，INSEAD就有超过1,500名校友。在他们的大力支持下，INSEAD的旗舰活动，汇聚教授、校友、商业领袖和政策制定者的INSEAD亚洲校友年度论坛首届论坛于2013年在上海隆重举行。今年，INSEAD亚洲校友论坛将于11月在香港举办。INSEAD欧洲工商管理学院的校区，分别设立在欧洲（法国）、亚洲（新加坡）和中东（阿联酋），来自40个国家的145名教务专家，每年为MBA、EMBA、专业硕士文凭以及博士项目的1,400多名学员授课。此外，每年还有超过11,000名企业高层管理人员，到校攻读高管培训项目。

INSEAD REINSTATES ITS HISTORICAL CHINESE NAME TO SUPPORT GROWTH IN CHINESE MARKET

26 September 2017: INSEAD, the business school for the world, today announced the reinstatement of its Chinese name 欧洲工商管理学院 (European Institute of Business Administration). The historical name will support the school’s expansion of activities and growth in Greater China and key strategic markets in Asia.

Displayed as “INSEAD 欧洲工商管理学院”, the Chinese name encapsulates the true essence of INSEAD as a global business school with distinctive European roots.

INSEAD Dean and Professor of Economics Ilian Mihov notes, “As we expand our activities in the strategic markets to further our footprint globally, it’s important that our brand name including its Chinese version recognises the school’s unique heritage. Being the only global business school in the world with campuses in three continents and a rich European legacy spanning more than half a century, we wish to acknowledge our origins while celebrating our transformation into a truly global business school. The re-adaptation of our cultural Chinese brand name pays tribute towards our success and history.”

INSEAD has seen growing engagement in Greater China, demonstrated by a strong uptake of Executive Education Programmes by Chinese executives, a significant increase in Chinese participants in both its MBA and EMBA programmes, and a strengthened alumni presence.

In 2007, only 2.6 percent of INSEAD’s MBA participants were from China. 10 years on in 2017, Chinese make up 9.4 percent of the total MBA programme enrollment, making them the second largest group of participants by nationality.

In 2016, INSEAD furthered its commitment in China by renewing its partnership with Tsinghua University School of Economics & Management (Tsinghua SEM) for the Tsinghua-INSEAD Executive MBA (TIEMBA) Programme. Established in 2006, TIEMBA’s strong performance on globally-recognised rankings highlights the achievements of our faculty and alumni as well as the success of this partnership.

INSEAD alumni in Greater China have also established stronger presence and increasing engagement with the school. In China and Hong Kong alone, INSEAD has more than 1,500 alumni who connect frequently for lifelong learning and networking opportunities. In addition, the first ever INSEAD Alumni Forum Asia, an annual flagship event for alumni, faculty, influential thinkers, business leaders and policy makers, was selected to be held in Shanghai in 2013 thanks to its robust alumni community. This year, the INSEAD Alumni Forum Asia will be held in Hong Kong in November.

To further enhance INSEAD’s presence in Greater China and beyond, the school has officially launched its WeChat account. The integrated and interactive platform will enable INSEAD to share timely institutional news, thought-leading faculty research and articles, innovative degree and executive education programmes and offerings, as well as to increase the school’s engagement with its alumni and wider community in the region.