安踏集团2019年收益近340亿  增长超40%行业领先

安踏集团2019年收益近340亿 增长超40%行业领先

成功孵化多品牌 经营健康高效 抗风险能力坚实

（2020年3月24日中国香港讯）安踏体育用品有限公司（股份代号：2020.HK；及其附属公司统称“安踏集团”）发布2019年集团业绩公告。这是安踏集团历史上的最佳年报，创造了多项发展新纪录。2019年安踏集团全年收益首次突破三百亿大关达到近340亿元人民币，同比增长超过40%，连续6年保持高速增长，位居全行业前列。

2019年，安踏集团继续深化“单聚焦、多品牌、全渠道”的发展策略，推进全球化进程，开创“三大品牌群”加“三大共享平台”的模式，使旗下多品牌在品牌力、商品力和零售力上均有提升，多品牌孵化能力凸显，有效吸引年轻消费群体，带动全集团销售的高速增长。

面对全球的疫情挑战，安踏集团多年坚持推进的“高质量增长、健康经营、精准成本管控”等举措，为公司应对市场变化奠定了坚实的基础。各品牌早已实现线上线下全布局。疫情发生之初，公司就率先在超强成本管控、消费者社群营销、柔性供应链、电商创新等方面快速行动，冲抵疫情所带来的冲击。预计集团业务2020年上半年将有低双位数的下降，但随着国内市场复苏，有望在下半年恢复至正常经营水平，集团有信心实现全年业绩正增长。截止目前，公司账面的现金及现金等价物总值接近180亿元人民币，且各类融资渠道通畅，资金面整体上非常安全。长远来看，疫情是暂时的，消费者对健康和运动的重视度反而会进一步增强，这将推动整个集团在疫情后更快地复苏。

经营指标健康 多项指标全行业领先

安踏集团2019年收益和溢利连续6年保持双位数的高速增长

• 收益增40.8%至339.3亿, 连续两年超40%的高速增长。增长位居全行业前列。其中安踏品牌收益达人民币174.5亿元，增长21.8%；斐乐FILA品牌收益达人民币147.7亿元，增长73.9%。

• 经营溢利增52.5%至86.9亿，增长位居全行业前列。其中安踏品牌经营溢利达人民币46.8亿元，增长26.2%；斐乐FILA品牌经营溢利达人民币40.2亿元，增长87.1%。

• 股东应占溢利创新高为人民币53.4亿元，增长30.3%，连续三年增长30%或以上。

• 末期股息每股普通股港币36分。全年总派息每股普通股港币67分。

保持稳健的现金流和现金循环周期／能力

• 整体毛利率为55.0%，经营溢利率为25.6%，股东应占溢利率为15.8%。

• 自由现金流入达到人民币64.3亿元。

强劲的零售表现

• 集团总店数为12,943家，其中中国大陆安踏店（包括安踏儿童独立店）共10,516家；中国大陆、中国香港、中国澳门和新加坡斐乐FILA店（包括FILA KIDS和FILA FUSION独立店）共1,951家；中国大陆迪桑特DESCENTE店共136家。

• 安踏品牌产品、FILA品牌产品之零售金额（按零售价值计算）于2019年全年分别录得按年中双位数和55-60%升幅。

四大基本盘坚实稳固御风险

第一：品牌基本盘——三大品牌群核心品牌升级 占领消费者心智

专业运动群：安踏品牌定位为“以科技创新引领的极致性价比”的专业运动品牌。未来5年将投入超过10亿元用于科技创新，拉动创新商品贡献率超过40%。通过氢科技、A-WEB、FLASHFOAM、环保科技等创新技术，与漫威、可口可乐等国际知名IP携手打造的跨界联名款爆红网络，引抢购风潮。逐步实现由“买得起”的品牌转变为“想要买”甚至“抢着买”的品牌。据尼尔森消费者调查显示，安踏超过70%的消费者是95后年轻人群，这一比例还在提升；安踏“联名款”第一提及率超过50%；国际篮球明星克莱·汤普森KT家族产品销售同比增长60%，年销量在中国篮球鞋品类细分市场保持领先。同时安踏品牌作为中国奥委会和北京2022年冬奥会和27支国家代表队的合作伙伴，及国际奥委会官方体育服装的供应商，安踏进一步盘活了体育资产所产生的市场营销势能，带动了销售增长。

时尚运动群：斐乐FILA品牌定位为高端运动时尚品牌，着力打造“以运动引领优雅品味的生活方式”。品牌资产指数（以品牌认知度、提及率、喜好度及购买率为评价指标）较去年大幅提升了60%，升幅在行业中居首。签约Kōki,、吴谨言等新代言人，独家合作中国网球公开赛，Jagger鞋款在东京全球限量首发……吸引了大量的年轻受众。为满足各年龄层顾客不同场景的使用需求，斐乐FILA持续打造5G等一系列多场景的终端形象，为顾客营造更加时尚与运动的购物体验。通过全场景全周期的品牌战略，斐乐FILA已成功孵化两个年流水超十亿级的子品牌：针对3-15岁年龄层的儿童品牌FILA KIDS（流水超20亿元）与针对Z世代95后的潮流品牌FILA FUSION（流水超10亿元）。

户外运动群：迪桑特DESCENTE品牌定位为高端专业运动品牌。2016年底加入集团，通过二年多的集团孵化，实现流水同比增长75%。迪桑特中国开发出综训、女子和滑雪等高端商品，高品质的ALLTERRAIN专业系列和SKI产品系列稳固了大批忠实的高端消费群体，目前在42个城市现已开出136家门店，均布局在中国一线高端商场；迪桑特DESCENTE探索出了独特的营销模式，通过组建专业运动俱乐部，独家赞助世界高尔夫锦标赛汇丰冠军赛等等，精准吸纳了购买力较强的消费者，成为集团成功孵化的又一国际品牌。

第二：零售基本盘---集团零售平台全渠道共享 线上线下齐发力

2019年安踏集团着力打造的跨品牌零售共享平台已初见成效。经销商体系进一步规范。集团以大数据为指导，加强了门店、会员、库存及供应链的数字化管理。安踏、斐乐FILA、迪桑特DESCENTE及其他品牌总计拥有近7000万优质会员，通过建立会员管理体系，会员复购率大幅提升。2019年，安踏9代形象店陆续登陆一二线城市；安踏儿童全新4.0门店亮相；安踏品牌加速渠道转型，各级中心城市的购物中心门店占比提升至40%以上；斐乐FILA品牌5G新形象上市。门店形象和购物体验的改善有效拉动了对同店增长。

集团电商精准布局，深化社群运营，探索全新的Z世代网络营销模式。通过与天猫、京东、唯品会等重点电商平台合作，销售同比增长40%，增速领先全行业，订单日峰值达800万单。天猫双11全球狂欢节“运动户外”类目排行榜中，安踏品牌排名第三，斐乐FILA品牌位列第五，安踏儿童在“童装童鞋”类目中也跻身前三。公司的大数据库拥有超过2.5亿人的消费者数据资产，提升了消费者洞察，数据资产在疫情期间发挥了重要的精准营销功能。

第三：组织基本盘-全球化逐步推进 国际创新人才储备丰厚

2019年集团开启全球化战略，完成对亚玛芬集团（AMER SPORTS）的收购，实现双A（ANTA+AMER）联手。亚玛芬集团新董事会对公司业务重新梳理，确立了增长计划，提出5个10亿欧元的5年发展计划，即将始祖鸟Arc'teryx、萨洛蒙Salomon和威尔逊Wilson 3个品牌分别打造成为“10亿欧元”的品牌；中国市场和直营模式计划实现收益10亿欧元。2020年，亚玛芬集团1-2月份业务按计划推进，从3月份开始受到疫情影响，但由于亚玛芬主力产品是秋冬季产品，占比超过65%，如果全球疫情在秋冬季之前得到有效的控制，公司有信心将其对亚玛芬全年业绩的影响保持在可控范围之内。

安踏集团广泛吸纳有竞争力的国际化创新人才，现已拥有来自超过18个国家和地区的外籍专业人才。2019年底，安踏集团全球零售总部——上海安踏中心（ANTA SPORTS CAMPUS）在上海奠基，将作为安踏集团未来全球创新整合基地，全球人才发展中心及全球资源联动的重要平台。这也标志着安踏集团全球化迎来了新的里程碑。

第四：经营基本盘-强管控能力、高质量增长 抵御市场风险

从疫情之初，安踏集团便开始了以“极限成本思维”为原则的精细化成本管理，控制费用的力度要强于疫情对业务的负面影响。同时，在管理效率提升、柔性化供应链、库存有效控制、渠道优化等方面采取强有力的措施抵御风险。在“节流”的同时积极“开源”，疫情爆发后，安踏集团迅速将业务重心转向线上，1月底便率先在行业内开启 “全员零售”的创新变革项目，超过6万名员工及合作伙伴参与，盘活私域流量。截至目前，自有工厂复工率达100%，外包工厂也已恢复90%以上产能；集团旗下门店已基本恢复营业。

2019年，公司已投入2亿元人民币提前布局数字化转型和大数据平台的搭建。安踏携手国际领先的IT合作伙伴，实现了订、供、产、销业务链条的贯通，通过品牌销售、供应链与生产各环节信息的整合，使产销协同更高效、更智能化。2020年，集团的数字化战略，将从商品智能化、全渠道多品牌 CRM平台建设、全流程全价值链数字化运营打通等三个方面开展，赋能高质量增长。

在全国防疫的情势下，安踏集团积极行动，科学防疫，关爱全体员工的健康与平安。截止目前，全集团员工无一人感染。从1月25日至今，安踏集团已先后捐赠现金1000万及防寒及医疗物资，总计近3200万元人民币，支持医护人员全力抗击疫情。近年来，安踏集团一直积极履行企业社会责任，在社会公益事业上已累计投入6.18亿元人民币。其中，截止2019年底，安踏茁壮成长公益计划已向全国欠发达地区中小学生捐赠1.74亿元，覆盖全国30个省市自治区2286所学校的77万名青少年。

安踏集团董事局主席兼CEO丁世忠指出：“2020年突发的疫情为全球消费市场带来了前所未有的挑战。越是艰难，我们越要坚定价值观。疫情之下行业及消费环境的变化，也是公司推进高效变革的良机。我们将以‘创造消费者价值’为导向重构思维，坚持长期主义，追求高质量增长；以‘健康经营’为核心实现高效管控，在‘危机’中寻找‘机会’。面对越来越多的黑天鹅事件，企业要比拼的不仅是快速果断的执行力，更要稳固经营的基本盘。我们曾从2012年全行业的库存危机率先复苏。安踏在不确定性环境下提升抗风险能力和快速调整策略方面，积累了丰富的实战经验。这次疫情将在客观上加速运动健康行业的长远发展潜力，对于行业的变革和创新将带来历史性的机遇，我们对疫情过后运动市场的复苏和公司的后续经营充满信心。安踏集团旗下多品牌将共同携手，以更创新的方式在新形势下为全球消费者服务。集团2025年实现流水双千亿的目标不会改变。”

ANTA Group’s 2019 Earnings: Revenue Up Over 40% To Nearly 34 Billion RMB, Growth Rate Taking the Lead In The Sportswear Industry

The Group successfully incubated several brands and delivered consistent business performance, proving itself strong and resilient in the times of market risks.

Hong Kong, China，March 24, 2020 – ANTA Sports Products Limited (2020.HK; “ANTA Sports”, the “Company” and all its subsidiaries together as the “ANTA Group”) today announced financial results for the fiscal year ended December 31, 2019. Breaking multiple records, the Group accomplished the most impressive annual report in its history. Most noticeably, ANTA Group’s earnings for the full year 2019 have exceeded 30 billion RMB and approximated 34 billion RMB , surging by over 40% year-on-year and maintaining the remarkably high growth for six consecutive years, allowing the Group to obtain a competitive position in the front rank of the entire sportswear industry.

In 2019, ANTA Group continued to further its comprehensive growth strategy of “One Focus, Multiple Brands and Omni-Channel”, advanced its course of globalization, and initiated the innovative business model of “three brand groups” and “three resource-sharing platforms”. As a result, brands under the Group have all attained better performance in their respective brand power, product power and retail power; meanwhile, the group sharpened its abilities in innovation and brand incubation, which helps to attract a new audience of younger consumers and leads to rapid growth in sales.

Measures set upon the principle of “high-quality growth, organic operation and strong cost management” and implemented by ANTA Group for years have laid a solid foundation for the Group to cope with market uncertainties especially in times of challenges posed by the global Covid-19 outbreak. Prior to the outbreak, brands under the Group have already realized strategic plans of both online and offline development; in the early stage of the outbreak, the Group has also reacted promptly to offset the blow from coronavirus – implementing strict cost management, exercising community marketing, building more flexible supply chains, maintaining on-time logistics and deliveries, and promoting e-commerce innovation are all among concrete moves that ANTA Group has made. The Group is estimated to be subjected to a low-double digit business decrease for the first half of 2020; however, the momentum is also projected to be regained in the second half as domestic economy is rebounding. Therefore, the Group is confident to achieve positive annual growth by the end of 2020.

Up till now, cash and cash equivalents in the Group’s books are worth nearly 18 billion RMB, and financing channels of the Group are still reliable and stable, which indicates a secure and healthy financial position. From a long-term perspective, the Covid-19 outbreak will not last for an indefinite period of time and consumers’ needs for health and fitness products will definitely be heightened, which will contribute to the Group’s swift recovery after the crisis.

Consistent Operation Results Ahead Of Other Players In Various Aspects

ANTA Group Maintains Double-Digit Growth In Revenue And Profit For The Sixth Consecutive Year

• Revenue increased by 40.8% to 33.93 billion RMB, reflecting a strong growth of over 40% for two consecutive years and earning the Group an exceptional position in the first rank of the industry. Revenue of ANTA brand reached 17.45 billion RMB, up 21.8% and revenue of FILA brand reached 14.77 billion RMB, up 73.9%,

• Profit from operations increased by 52.5% to 8.69 billion RMB, of which profit from operations of ANTA brand reached 4.68 billion RMB, up 26.2% and profit from operations of FILA brand reached 4.02 billion RMB, up 87.1%.

• Profit attributable to equity shareholders was 5.34 billion RMB, up 30.3%, reaching a new high and maintaining a growth of 30% or above for three consecutive years.

• Final dividend is HK 36 cents per ordinary share. Total dividends of HK 67 cents per ordinary share.

Stable and Healthy Cashflow and Cash Conversion Ability

• Overall gross profit margin was 55.0%, operating profit margin was 25.6%, and margin of profit attributable to equity shareholders was 15.8%.

• Free cash inflow was 6.43 billion RMB.

Strong retail performance

• The Group has a total of 12,943 stores, among which number of ANTA stores (including ANTA KIDS standalone stores) in Chinese mainland stood at 10,516, number of FILA stores (including FILA KIDS and FILA FUSION standalone stores) in Chinese mainland, Hong Kong, Macao and Singapore stood at 1,951 and the number of DESCENTE in Chinese mainland reached 136.

• Retail sales (in terms of the retail value) of ANTA and FILA branded products for the full year 2019 increased by mid-teens and 55-60%, respectively, compared to the same period of 2018.

Four Foundational Bases Defending Against Unpredictable Risks

Brand Base: Three Brand Groups with Upgraded Core Brands to Win Consumers’Mindshare

Professional sports brand group: ANTA is positioned to be a professional sports brand that offers products with superb price performance driven by technological innovation. For the next five years, ANTA Group plans to invest over 1 billion RMB in technological innovation to boost innovative product ratio to over 40%. The Group has applied innovative technologies such as hydrogen technologies, A-WEB, FLASHFOAM and environmental friendly technologies, and accumulated successful practices of launching crossover products with internationally known brands such as Marvel and Coca Cola that later went viral on the Internet and well-received among consumers, which also indicates that ANTA is transforming itself from an affordable brand to a preferable and even desirable brand. As shown in a Nielsen Consumer Survey, the post-1995 birth cohort accounted for more than 70% of ANTA’s consumers, which is still growing; first mention rate of collaborations between ANTA and other brands exceeded 50%; sales of the series of Basketball star Klay Thompson products increased by 60% year-on-year, and the overall annual sales also topped the market segment of basketball shoes. Moreover, as the official partner of the Chinese Olympic Committee, the Beijing 2022 Winter Olympics and 27 national sports teams and the official sportswear uniform supplier of the International Olympic Committee, ANTA further activated marketing potentials stored in sports assets and stimulated business growth.

Fashion sports brand group: FILA is positioned to be a premium, international fashion activewear brand that upholds a sporty, positive and elegant lifestyle. FILA’s Brand Health Index (based on a variety of related metrics including brand awareness, first mention rate, brand satisfaction, purchase rate, etc.) rose by a remarkable 60% compared to the previous year, a dazzling growth rate in the industry. FILA has put a lot of effort to attract younger target consumers: the brand has signed new brand ambassadors such as Kōki, and Wu Jinyan, partnered with the China Open exclusively, launched a limited edition of FILA Jagger in Tokyo, etc. In order to cater to consumers of different age groups under different circumstances, FILA has designed a series of novel images suitable for various retail scenarios including the “5G image” to offer consumers a more trendy and vibrant shopping experience. With an inclusive brand strategy covering all the retail scenarios and stages, FILA has successfully incubated two sub-brands that achieved a retail sales value of over 1 billion RMB each: FILA KIDS, targeting children of 3-15 years old, reached a retail sales value of over 2 billion RMB; FILA FUSION, a designer fashion brand targeting the Generation Z, reached a retail sales value of over 1 billion RMB.

Outdoor sports brand group: DESCENTE is positioned to be a high-end professional sports brand. The brand joined the Group at the end of 2016 and after a two-year incubation, its retail sales value increased by 75%. DESCENTE China has developed many high-end products to consolidate its considerable base of loyal consumers, including premium sportswear for training, women’s sportswear, the ALLTERRAIN series, ski apparel, etc. As for retail channel, DESCENTE has opened 136 stores all in high-profile shopping malls in 42 top cities; as for branding and marketing, it has also built a unique marketing model for China and made many moves to attract high-end consumers with a stronger shopping power, such as creating an exclusive private members’ sports clubs, fully sponsoring the World Golf Championship – HSBC Champions, etc. As a result, DESCENTE has become another global brand that the Group has successfully incubated.

Retail Base: Retail Platforms Sharing Resources via Omni Channels & Making Combined Efforts Both Online and Offline

The resource-sharing retail platform that ANTA Group has been elaborately building for all its brands are yielding positive, initial results. Meanwhile, the Group has upgraded its distributor system. With its big data resources, the Group has strengthened its grip on retailer, membership, inventory and supply chain management by digital means. Since ANTA, FILA, DESCENTE and other brands under the Group own a total amount of approximately 70 million loyal members, repurchase rate among members has been greatly raised. In 2019, ANTA launched its 9th-generation image stores in several top tier cities, and continued to transform its retail channels, raising the proportion of retail stores in key shopping malls of key cities to over 40%; ANTA KIDS unveiled the new image for its 4.0 stores; FILA presented the new 5G image to the market. Better store images and shopping experiences have thus made evident contributions to sales growth of the upgraded stores.

In respect to e-commerce, ANTA Group has precisely executed plans on online community management, and experimented innovative digital marketing models targeting the Generation Z. By cooperating with key e-commerce platforms including Tmall, JD and VIP, the Group has boosted the amount of sales by over 40% year-on-year, an exceptional growth rate in the industry. and made the daily orders peak at 8 million. During the Tmall Double-11 Shopping Festival, ANTA and FILA ranked the third and the fifth respectively under the sports and outdoor category, and ANTA KIDS ranked the third under the kids’ clothing and footwear category. The big data database that the Groups owns contains online shopping behaviors of 250 million consumers, which helps to generate accurate consumer insights. In fact, during the Covid-19 outbreak, it has already proven essential and powerful for the Group to conduct precision marketing.

Organizational Base: Globalization In The Process & Sufficient Reserve Of International And Creative Talent

In 2019, ANTA Group initiated the globalization strategy and finalized the acquisition of AMER SPORTS for a “double A” (ANTA and AMER) merger. In terms of AMER’s post-acquisition business objectives, the Group has proposed a five-year growth plan of “five 1billion euros”, which means upgrading Arc’teryx, Salomon and Wilson to brands of 1 billion euros in retail sales value each, and earning 1 billion euros respectively in China market and through D2C . During the first two months of 2020, AMER SPORTS was on track as originally planned; however, business started to get affected by the Covid-19 outbreak in March. Yet, given the seasonality of AMER’s core products, sales of fall and winter products normally take up over 65% of the annual sales; so, if the pandemic can be contained before fall and winter, its influence of AMER’s full year earnings will also be appropriately curbed.

In terms of talent management, ANTA Group has been extensively recruiting competitive and creative international professionals. At the end of 2019, ANTA SPORTS CAMPUS, the Global Retail Headquarter of ANTA Group, was launched in Shanghai, indicating a major move in ANTA Group’s globalization as well as a key milestone of the group’s development.

Operational Base: Strong Control and High-Quality Growth to Resist Market Risks

Since the early stage of the Covid-19 outbreak, ANTA Group has been decisively exercising precise cost management and taking extreme cost control measures so as to reduce detrimental impact of the external crisis on the business. Meanwhile, the Group has also made effective efforts to improve management efficiency, build more flexible supply chains, manage inventories more effectively and optimize distribution channels in order to fend off potential risks. In addition to controlling expenditure, the Group has been proactively broadening revenue sources by shifting the focus onto the e-commerce: at the end of January, the Group took the lead and launched the inspiring initiative of “All Hands on Retail” in which over 60,000 employees and partners participated and leveraged their own networks to generate online sales. Up to now, the Group’s own manufacturers have fully recovered their production capacity and contract manufacturers have resumed over 90%. All the stores of brands under the Group have basically resumed operation.

In 2019, ANTA Group invested 200 million RMB in digitalization and a big data platform. The Group worked with internationally leading technology partners and straightened coordination between business pillars of ordering, supplying, manufacturing and retailing. By reorganizing information on branding, marketing, supply chain and manufacturing, the Group has managed to improve teamwork between the manufacturing and retailing sides and make deliveries more timely, efficient and intelligent. In 2020, the Group's digitalization strategy will focus on three major perspectives, which are developing smart products, building a CRM platform for multiple brands and omni-channel, and conducting seamless and inclusive digital operations, with the objective of empowering high-quality growth.

Since the country is united as a whole fighting against the pandemic, ANTA Group has been proactively taking scientific measures to protecting and caring for its employees. Up till now, not a single employee of the Group has been infected. From 25th January, the Group has donated 10 million RMB in cash and in-kind, that worth a total of 32 million RMB, to support healthcare professionals at the forefront. Over the years, ANTA Group has been dedicated to fulfilling corporate social responsibilities, investing 618 million RMB accumulatively in social public services. For instance, by the end of 2019, the Group’s “Robust Growth Charity Plan” has donated 174 million RMB to students from primary and middle schools in under-developed regions and areas in China, which covered 770,000 teenagers and children from 2,286 schools of 30 provinces in China.

“The unexpected coronavirus outbreak in early 2020 has undoubtedly brought unprecedented challenges to the global consumer market. However, the more challenging it is, the more decisive and persistent we should be. We should hold on to our core values, because this is an excellent opportunity to go for efficiency and carry forward effective reforms,” said Ding Shizhong, Chairman of the Board of Directors and CEO of the ANTA Group. “We will focus on consumers and reconstruct our mindset, believe in long-termism and go after high-quality growth. We will also uphold the principle of organic business operation, improve our management efficiency and hunt for opportunities in various crises. In the face of more lurking ‘black swan’ incidents, enterprises should not just rely on prompt and decisive reactions, but they should also assess whether their regular operations are reliable and solid or not, as this is the key to survival and success. Back to 2012, we accumulated a lot of practical experiences in the inventory crisis of the sportswear industry, and we were the first one to recover business performance successfully. Our persistence and resilience against risks and uncertainties have been fully validated. Therefore, we believe that the current coronavirus outbreak will push the health and sportswear industry to the next level and create critical opportunities for reforms and innovation in the industry. We are fully confident about the recovery of the sports market after the outbreak and the Group’s long-term growth. Given the status quo, brands under the Group will stand together and provide better products and services in innovative ways for consumers around the world. Our goal of achieving a retail sales value of 200 billion RMB by 2025 will remain unchanged.”

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About ANTA Group:

ANTA Group is a comprehensive and multi-brand sportswear company specializing in the design, production, marketing, and operation of sportswear, accessories and other sports equipment. It was founded in 1991 and listed in Hong Kong in 2007. Through more than 30 years of development, ANTA has transformed from a traditional private company into a public company that has the ability to compete internationally with a modern corporate governance structure. ANTA follows the development strategy of "Single-Focus, Multi-Brand, and Omni-Channel.” The Group owns many well-known Chinese and international sports brands such as ANTA, FILA, DESCENTE, and KOLON SPORT, to fully meet the diversified demands of consumers. In March 2019, the investment consortium composed of ANTA Sports and other investors completed the acquisition of Amer Sports, and ANTA became a global enterprise.