作者:双语君
来源:中国日报双语新闻
同样的冰淇淋,在国内和国外吃,为什么会感觉不太一样?
前段时间,联合利华公司旗下的冰淇淋品牌梦龙在社交媒体上被网友质疑中外用料不同,相关话题引发热议,一度登上微博热搜。
Magnum, a well-known ice cream brand owned by consumer products company Unilever, offers a different list of ingredients for China and Europe, with the former using milk powder and the latter containing condensed milk, according to a recent report from China Central Television.
近日,联合利华全球副总裁曾锡文接受采访时表示,中国用的是复原奶,是奶粉加水;欧洲用的是水加浓缩奶。欧洲鲜奶难以运到中国来,中国产的存在供应的问题。随后,相关话题再次引发网友热议。
在中国用复原奶
据网友在社交媒体上发布的消息:梦龙在欧洲市场销售的冰淇淋产品主要原料是牛奶,而国内产品的主要原料却是水以及少量的奶粉。
According to the ingredients list of a China-made Magnum ice cream bar, water and vegetable oil are listed ahead of milk powder. However, milk remains the major ingredient of Magnum ice cream in Europe, along with other ingredients such as cream, sugar, and corn syrup.
对此,联合利华全球副总裁曾锡文表示,不同地区的整体配方体系一致,但是具体用料确实存在差异。有的地方(中国)用复原奶,就是奶粉加水,也有的地方,像欧洲,(我们)用的是水加上浓缩奶。
对于中国为什么不能使用浓缩奶的问题,曾锡文回应道:浓缩奶实际上要运输,如果从欧洲运鲜奶过来是很难运的,如果用国产的,会有一个供应的问题。梦龙要大规模生产,同时还大规模出口,像新加坡,都是用在中国生产的梦龙。
In response to this, Zeng Xiwen, global vice-president of Unilever, accepted a video interview with CCTV, and admitted the company does use different ingredients in China and Europe. Zeng said the transportation difficulties of condensed milk from Europe to China, as well as supply issues with local milk, led to the company making the change for its Magnum ice cream in China.
对于曾锡文提到的在欧洲等国家用浓缩奶制作梦龙冰淇淋,在中国等国家用复原奶,专家表示,成本或是其重要的考量因素。
中国农垦乳业联盟经济专家组组长宋亮指出,用奶粉复原的奶,它的蛋白含量如果和浓缩奶的蛋白含量一致的情况下,复原奶的成本大概在八千到一万元每吨,浓缩奶的价格大概在一万三到一万四每吨,所以两个之间的差距大概在每吨三千到四千元。
According to Song Liang, an economic expert at China State Farm Dairy Alliance, recombined milk, which is the liquid milk obtained by adding water to skim milk powder and adding milkfat separately, is priced at around 8,000 to 10,000 yuan ($1,231-$1,539) per ton, however, the price of condensed milk with the same protein content could reach 13,000 to 14,000 yuan per ton.
专家:梦龙事件并非个例
相关标准制定应及时更新
记者在调查的过程中发现,除了用奶的类型有差异,根据联合利华此前向媒体公布的配料表,梦龙欧洲以及中国产品在奶和植物油的排序上也存在差异。
根据我国冷冻饮品分类的标准,梦龙在国内出售的冰淇淋属于“植脂型冰淇淋”,也就是主体部分的乳脂的含量低于2.2%。
记者找到了一张联合利华此前向媒体公布的梦龙中国和欧洲产品的配料对比图,图表显示,排除掉不同地区标注成分的差异性,也就是梦龙欧洲产品如果按照中国的法规进行标注,含量从高到低排序,椰子油的排名在浓缩脱脂乳之后,而梦龙中国产品,奶粉则排在植物油,也就是椰子油之后。
宋亮表示,植脂的价格相对乳脂更便宜些,包括椰子油等,大部分都没有乳脂贵。
他指出,我们国家椰子油主要是进口自马来西亚,最贵一万两千元一吨,乳脂我们从新西兰或欧洲一些国家进口,价格一般在三万到三万五,好的乳脂能在每吨四万元以上。
The proportion of vegetable oil, or coconut oil in China-made Magnum ice cream, is also higher than its European counterpart, as Song said coconut oil in China is mostly imported from Malaysia and is typically priced at 12,000 yuan per ton. However, cream or milk fat imported from New Zealand or European countries can be priced at over 40,000 yuan per ton.
图源:东方IC
宋亮认为,其实梦龙的事件并非个例,很多进入中国的外资品牌都存在类似的问题。
我们国家的冰淇淋的标准相对比较宽泛,所以这就给企业寻求最大的利润发挥空间,在这个标准范围之内,它可能选择最大程度降低生产成本,我们现在产品创新的步伐在加快,所以希望国家对于相关产品的标准,特别是一些细分品类、细分产品能够推出一些新的标准,能够保证企业按照新的标准生产产品,从而保证它的品质。
Song believes the Magnum case is not unique, and many foreign brands entering China have similar problems.
The current industrial standards for ice cream in China are relatively broad, which enables enterprises to seek solutions to reap the largest profit, Song said, adding the country could release more specific standards for ice cream to ensure quality.
记者:陈柳兵编辑:左卓 焦洁实习编辑:李金昳来源:央视财经 中国日报